Web Instead
Internet marketing is a term used for a broad range of online activities, all designed to attract more people to your website for the purpose of promoting a brand, increasing sales leads, and/or driving more direct online purchases. The goals of a website dictate which specific promotion or combination of activities is needed.
Online advertising continues to evolve as the industry matures, however there are many proven techniques that result in success. SEO or Search Engine Optimization increases rankings for specific keywords and phrases in the major search engines. Many, in fact most, internet users depend on Google, Yahoo, MSN, and Ask to obtain the information they are looking for. PPC or Pay Per Click advertising targets these same users of search engines, but rather than appearing in the middle section of the search engine results (organic results) PPCs allow for immediate exposure at the very top or along the right hand side of the results page. These appearances are paid for by the click. Management of the ads, the exposure, and the budget is the determining factor of whether a strong Return on Investment is achieved.
INTERNET MARKETING SERVICES:
This option is for those businesses who have a website, but they are not getting the leads or sales they want. My SEO or Search Engine Optimization services include changing certain aspects of your site so it is search engine "friendly" and link building. Getting links to your site is important if you want to rank for the terms that your potential customers are searching for.
For large or small businesses who need a new website. I use open source software to dramatically reduce the cost of website development. There are very few things that can not be done with open source systems. I can also do custom designs or to save even more money, pick a template that suits your business branding. I also build websites to rank in the search engines. No sense in having a website if it doesn’t bring you business.
Pay Per Click (PPC) Management
To immediately get in front of your potential customers, there is pay per click or PPC advertising. This is where Google, Yahoo, and to a lesser extent MSN make the vast majority of their money. These search engines sell space on their websites. You bid on a word and when someone searches for that word and clicks on your ad, you pay for that user to come to your site.
More and more of your customers are likely hanging out online at places like Facebook , Myspace , Digg , Flickr and other social spaces. Targeting this huge user base can be very effective for the right business, done in the right way.